A group of leading independent health care companies came together with an unprecedented vision to reform the costly and complex medication purchasing landscape. In order to reinvent the system to better serve patients, providers, and the entire supply chain of industry stakeholders, they were in need of a breakthrough brand bold enough to embody their mission and values.
We kicked things off with four main visual themes from our exploration. Not to be confused with their official brand pillars, these themes acted like visual flavors that brought their brand promise to life: forward motion & momentum, intensity & focus, evolution & outreach, and unity & transparency. With these key elements in hand, we crafted visuals that hit every mark, strategically blending them to create a custom design.
Once the mark was locked in, we moved on to the wordmark. A bold, all-uppercase typeface was the perfect fit to match the punchy logo and reflect Synergie’s powerhouse presence in the medical world. The uppercase choice also solved balance issues with the descenders in the "y" and "g."
Since "Synergie" is always paired with "medication collective," we kept it clean by left-aligning the qualifier, ensuring everything flowed smoothly from left to right without breaking momentum. For a custom touch, we aligned the negative space in the "Y" with the mark and angled the arms of the "E"s and "G" upward to highlight growth.
The final result? A bold, well-balanced wordmark that perfectly complements the logo.
