Designing Clarity in Your Financial Journey

HFG Trust and Community First Bank come together to offer a comprehensive range of products and services. As they put it on their new website, “Our Mission is to be Your Financial Partner For Life,” reflecting their commitment to meeting all your financial needs under one roof.

Partnering with these two brands during their merger, uniting them into a single powerhouse that provides clients with personal banking, business banking, commercial lending, 401(k) plans, portfolio management, and so much more.

Blending Experiences,
Keeping It Real

The main goal of this project was to create a seamless user experience for HFG Trust investment clients and Community First Bank clients as we merged their websites. We aimed to ensure everyone felt at home during the transition while staying true to the unique identities of both brands. Ultimately, we wanted clients to enjoy the best of both worlds with an effortless navigation experience.

A Design Journey Through Complexity

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Building a website with a user login portal, ADA compliance, multiple domain redirects, and the merger of several businesses meant we had to be super organized and detail-oriented. With over 70 pages to manage, meticulous planning and execution were essential to keep everything running smoothly.

We focused heavily on development and testing to create a secure and seamless user login experience while making sure we adhered to ADA guidelines for accessibility. Effective domain redirects allowed for smooth navigation between the merged businesses, ensuring we retained valuable SEO real estate. Plus, our careful organization of content made browsing user-friendly, giving everyone easy access to the information they need.

Don’t be shy!

Reach out through the contact form, and let’s get this party started!

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